Copywriting Motivation

All copywriting whether it is for webpage content describing a company, service, or item, an article explaining the need for such an item or service, or an email or snail mail sales letter, must be motivating. Not all copy requires a “call to action.” Some clients will ask for articles that are simply generated to Continue Reading

Emotions & Copywriting

It’s a known fact that purchases are most often precipitated by some emotion. Most everyone who places a purchase is motivated by an emotional response to either fill a need or desire or to avoid some pain or unpleasantness. There are any one of a number of different emotions that could be the motivating factor Continue Reading