It doesn’t seem to matter much what you might be reading but just about everyone has had those moments when reading an unexpectedly moving piece that affected us deeply and emotionally causing shivers down the spine, lumps in the throat, or even a tear or two. Creating text that aims for the heart, or the Continue Reading
All copywriting whether it is for webpage content describing a company, service, or item, an article explaining the need for such an item or service, or an email or snail mail sales letter, must be motivating. Not all copy requires a “call to action.” Some clients will ask for articles that are simply generated to Continue Reading
As in any profession it is necessary to establish a good foundation for your copywriting basics before you will have much success. First off you want to be you. I don’t know about you but I have a degree in English and have spent countless hours (often at night) writing college papers for professors who Continue Reading
It’s a known fact that purchases are most often precipitated by some emotion. Most everyone who places a purchase is motivated by an emotional response to either fill a need or desire or to avoid some pain or unpleasantness. There are any one of a number of different emotions that could be the motivating factor Continue Reading
Increasing your credibility in your copywriting is the number one way to improve your ability to improve your ability to sell your product or service. Not until your readers know who you are or what it is that you have to offer are you going to see much in the way of sales. You could Continue Reading
When writing good copy it is essential to address either a need that the customer has or the desire they have to end some pain in their lives. Then, you want to connect with them in such a way that you feel what they feel. You want to address your customer directly. Write your copy Continue Reading
In this lesson we will explore the investigation process. Many a copywriter attempts to write copy off the top of their head and not attend to many facts and facets in the real world that may make all the difference in the production of optimal and productive copy. The real work of making great copy Continue Reading
In my last post I spoke about a few of the bullet points to developing a mindset geared toward being self employed as a copywriter and making the changes in your life that will help you to be successful. In this post I continue my discussion about the kind of actions that you must take Continue Reading
Okay, here I go off into the wonderful world of copywriting. I’ve been spending a considerable time reading and collecting materials and trying to figure out where to start. And in the process I have established a collection of bullet points that I need to address while on this journey. I am already a successful Continue Reading