by Yanik Silver (02/20/2009) Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible. The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always Continue Reading
As in any profession it is necessary to establish a good foundation for your copywriting basics before you will have much success. First off you want to be you. I don’t know about you but I have a degree in English and have spent countless hours (often at night) writing college papers for professors who Continue Reading
It’s a known fact that purchases are most often precipitated by some emotion. Most everyone who places a purchase is motivated by an emotional response to either fill a need or desire or to avoid some pain or unpleasantness. There are any one of a number of different emotions that could be the motivating factor Continue Reading
Increasing your credibility in your copywriting is the number one way to improve your ability to improve your ability to sell your product or service. Not until your readers know who you are or what it is that you have to offer are you going to see much in the way of sales. You could Continue Reading
When writing good copy it is essential to address either a need that the customer has or the desire they have to end some pain in their lives. Then, you want to connect with them in such a way that you feel what they feel. You want to address your customer directly. Write your copy Continue Reading
To attempt good copy without having some insight about who, what, where, and why is asking for trouble. If you don’t have a really good idea about what your audience is interested then your attempts to create good copy will fail. Your audience will be able to discern that you have not done your homework Continue Reading
In this lesson we will explore the investigation process. Many a copywriter attempts to write copy off the top of their head and not attend to many facts and facets in the real world that may make all the difference in the production of optimal and productive copy. The real work of making great copy Continue Reading
I think it’s a wee bit funny that since I have essentially turned off the TV that I have found and been sucked into another addiction of sorts. Back in August, I think, I joined a group called the Global Alliance. I paid $1,000.00 for a life time membership. And the hype was that I Continue Reading
In my last post I spoke about a few of the bullet points to developing a mindset geared toward being self employed as a copywriter and making the changes in your life that will help you to be successful. In this post I continue my discussion about the kind of actions that you must take Continue Reading
Okay, here I go off into the wonderful world of copywriting. I’ve been spending a considerable time reading and collecting materials and trying to figure out where to start. And in the process I have established a collection of bullet points that I need to address while on this journey. I am already a successful Continue Reading