A copywriter is a specialized writer who works mainly on creating sales oriented messages. The career would fall under the general category of writer, but being a copywriter is different than being a general writer or reporter writer. Copy refers to text in advertisements, especially in the newspaper business, or radio and television. The media Continue Reading
Copywriting is one of those careers that requires excellent communication skills, particularly in the areas of grammar and spelling. Many people think they can do copywriting, but soon discover that to do this as a business requires a lot of knowledge, time, and tenacity that not everyone can muster. There is ample opportunity for work Continue Reading
Copywriters have been hired for on staff jobs at newspapers, radios, advertising agencies, and in business marketing departments for years and those types of jobs are still available. However, the most common place to find copywriting work today is right on your computer. 95% of all copywriting online is done in a freelance capacity which Continue Reading
Every day you sit down at your desk, open your computer, and check your email. If you are like most people, you do this multiple times a day. You may receive just a few messages, or like those that live online, you receive hundreds of messages each and every day. The quality of the messages Continue Reading
Copywriting for the internet is the process of creating copy to be used online as content for websites, blog posts, and other information outlets. Internet copywriting not only serves as content for websites but can also help a website boost its marketing campaign to get more visitors to the site. In order to have a Continue Reading
As I read and explore the ins and outs of what really good copywriting is made up of one of the methods that I have stumbled across several times now is the notion of storytelling. As I was putting this all together I received an email from a friend who was seeking my input on Continue Reading
Brochure copywriting can be an interesting vocation because there are so many different topics that a brochure can cover. Topics for brochures can range from writing about exotic vacation spots to teaching someone about safety in different aspects of their life. I’ve seen brochures at hardware stores that teach certain basic skills to customers. Still Continue Reading
Bad Copywriting Copywriting is a skill that is learned over time and improves with practice and extreme attention to detail. Creating copy for the Internet requires focus and an understanding of the types of content Internet users seek, along with a basic understanding of the written word. Bad copywriting proliferates the Internet. Some copywriting comes Continue Reading
Copywriting, in the most general sense, is a word that refers to writing that is promotional in purpose. Usually, but not always, it is sales oriented. Copywriting can also be informational, or descriptive. Copywriter refers to the person who creates the word strings of copywriting, and they are slightly different than a writer, or reporter. Continue Reading
All copywriting whether it is for webpage content describing a company, service, or item, an article explaining the need for such an item or service, or an email or snail mail sales letter, must be motivating. Not all copy requires a “call to action.” Some clients will ask for articles that are simply generated to Continue Reading