ABOUT ME
My name is Jim Talbott. While I had what most would consider to be a very successful offline business, I am currently interested in and working towards creating an online presence.
ABOUT THIS SITE
This site is my personal journal where I share my experiences, recommendations, advice and my personal progress journey.
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As I progress on my copywriting journey I am venturing into the video and more technologically advanced arenas. Today I am posting my first ever video presentation about copywriting using techniques of persuasion. There are a few bugs, but I Continue Reading
Here are a couple of interesting learning techniques or tips that are used by newer and older copywriters alike. The first trick is to identify sales letters that spark an interest or an emotional response and thus are income producing. Continue Reading
You've heard the saying that first impressions are everything? Well, the headline of your copy is certainly no exception. You only have a few seconds to make a great first impression. A great headline creates an emotional charge and ultimately Continue Reading
The other day I was asked to put a landing page (also known as a squeeze page) together for a cosmetics company. The owners of the web page gave me only minimal information about what it is that they wanted Continue Reading
When approaching a copywriting project we oftentimes focus on the "buzz" words or the "action" words in order to influence the prospect's brain to switch gears, and move into the buying mode. We may also use exciting, descriptive phrases to Continue Reading
Whether reading literature, news reports, or advertisements, everyone has had those moments of reading an unexpectedly powerful passage that moved us deeply and emotionally by causing shivers down the spine, lumps in the throat, or a swooning heart. Writing copy Continue Reading
Each year, the demand for copywriters grows at an exponential rate. Companies and individuals scour the Internet looking for a suitable copywriter for whichever projects they may have at hand. Knowing this, there are many looking to get into the Continue Reading
Copywriting careers are in demand. Why? Because persuasive sales copy draws customers in -- and the more customers a business has, the more money they’ll make. So companies pay big bucks for copywriters who can write the kind of sales Continue Reading
The Internet is full of open space that needs to be filled with words. The copywriter is the one who takes on the challenge of filling these pages with relevant information that is catered to the search engines and the Continue Reading