The Internet is full of open space that needs to be filled with words. The copywriter is the one who takes on the challenge of filling these pages with relevant information that is catered to the search engines and the clients – both potential and current. Setting copywriter rates will often depend upon the subject of the writing assignment, the length of the assignment and any previous knowledge the copywriter may have on the subject.
The subject of the copywriting assignment, without a doubt, is the number one factor in copywriter rates. This is the reason why some copywriter rates are higher than others. If the topic is vague or withdrawn from the mainstream topic, the copywriter rates may be higher. On the flip side of that coin, if the subject of the page is something that can easily be researched, the copywriter rates may be lower.
Some copywriters prefer to writer shorter articles over longer articles. For this reason, the copywriter rates for some authors will be directly related to the total number of words required per page. Shorter articles may bring one price while longer articles may bring another set of copywriter rates.
The final aspect of determining copywriter rates is the lack of pre-existing information on the topic. If a computer programmer is hired to write for a software firm, the rates may be lower than those suggested from a person with no previous knowledge of the subject.
If one thing is for certain, the World Wide Web is not finished growing and that means plenty of new websites in need of content and plenty of older websites in need of newer content. While there is no clear cut way to quote copywriter rates, every copywriter will eventually find their niche and run with copywriter rates reflecting that excitement.