Here are a couple of interesting learning techniques or tips that are used by newer and older copywriters alike.
The first trick is to identify sales letters that spark an interest or an emotional response and thus are income producing. Take the letter of your choice and first copy it in your own handwriting, line by line. You want to pay special attention to the rhythm of the letter. Notice the words that are used and how the writer puts those words together. Pay attention to the style and flow. Examine each sentence for it’s structure and how it relates to the overall message of the sales letter. Also pay attention to how the letter makes you feel. What sort of emotional response comes up for you.
Now go back and do it again. You can use the same letter or find others that are good sales copy letters.
Another method for learning the best copy techniques is something that I first used long ago when I was in college. What you want to do is read some of these great sales letters aloud while you are listening to baroque music. I believe you want music that maintains 60 beats per minute. Try a piece you like from Bach, Mozart or Vivaldi.
The next step is to record yourself reading the copy along with the music. Later you will listen to the recordings while studying the flow of the copy, paying attention to the use of words and how the author uses those words to evoke an emotional response, usually a call to action.
What educators have found is that there is an association between the music and the item being studied. The baroque music helps to maximizes the learning of new material and our ability to retain that new information.It has a lot to do with engaging both the right and left brains simultaneously. Evidently the human mind works better when listening to this sort of music. Try listening to Mozart’s Sonata for Two Piano’s in D Major
What happens later when you go to write copy of your own is that through an association with the baroque music you are able to better recall the copy patterns that sell.