1.) Know your Customer: In your copywriting approach you need to be specific about needs and desires so that you are attracting your targeted customer base. You will want to have an intimate knowledge and expeiereince of the people in this group. Therefore you will want to do some serious research and even testing to Continue Reading
As I progress on my copywriting journey I am venturing into the video and more technologically advanced arenas. Today I am posting my first ever video presentation about copywriting using techniques of persuasion. There are a few bugs, but I suspect that as I do more of this that the videos will get better. So Continue Reading
The Internet is full of open space that needs to be filled with words. The copywriter is the one who takes on the challenge of filling these pages with relevant information that is catered to the search engines and the clients – both potential and current. Setting copywriter rates will often depend upon the subject Continue Reading
The best way to become a copywriter is to have it in your heart from an early age. Combine that creative urge with a solid education in language, and an interest in details, and you could be on your way to becoming a copywriter. Of course, you can take some writing courses, especially radio, television Continue Reading
A copywriter is a specialized writer who works mainly on creating sales oriented messages. The career would fall under the general category of writer, but being a copywriter is different than being a general writer or reporter writer. Copy refers to text in advertisements, especially in the newspaper business, or radio and television. The media Continue Reading
Copywriting is one of those careers that requires excellent communication skills, particularly in the areas of grammar and spelling. Many people think they can do copywriting, but soon discover that to do this as a business requires a lot of knowledge, time, and tenacity that not everyone can muster. There is ample opportunity for work Continue Reading
Copywriters have been hired for on staff jobs at newspapers, radios, advertising agencies, and in business marketing departments for years and those types of jobs are still available. However, the most common place to find copywriting work today is right on your computer. 95% of all copywriting online is done in a freelance capacity which Continue Reading