1.) Know your Customer: In your copywriting approach you need to be specific about needs and desires so that you are attracting your targeted customer base. You will want to have an intimate knowledge and expeiereince of the people in this group. Therefore you will want to do some serious research and even testing to Continue Reading
The best way to become a copywriter is to have it in your heart from an early age. Combine that creative urge with a solid education in language, and an interest in details, and you could be on your way to becoming a copywriter. Of course, you can take some writing courses, especially radio, television Continue Reading
Copywriting is one of those careers that requires excellent communication skills, particularly in the areas of grammar and spelling. Many people think they can do copywriting, but soon discover that to do this as a business requires a lot of knowledge, time, and tenacity that not everyone can muster. There is ample opportunity for work Continue Reading
Copywriters have been hired for on staff jobs at newspapers, radios, advertising agencies, and in business marketing departments for years and those types of jobs are still available. However, the most common place to find copywriting work today is right on your computer. 95% of all copywriting online is done in a freelance capacity which Continue Reading
When writing good copy it is essential to address either a need that the customer has or the desire they have to end some pain in their lives. Then, you want to connect with them in such a way that you feel what they feel. You want to address your customer directly. Write your copy Continue Reading