1.) Know your Customer: In your copywriting approach you need to be specific about needs and desires so that you are attracting your targeted customer base. You will want to have an intimate knowledge and expeiereince of the people in this group. Therefore you will want to do some serious research and even testing to Continue Reading
Here are a couple of interesting learning techniques or tips that are used by newer and older copywriters alike. The first trick is to identify sales letters that spark an interest or an emotional response and thus are income producing. Take the letter of your choice and first copy it in your own handwriting, line Continue Reading
You’ve heard the saying that first impressions are everything? Well, the headline of your copy is certainly no exception. You only have a few seconds to make a great first impression. A great headline creates an emotional charge and ultimately answers the question: What’s in it for me? The very first thing you want to Continue Reading