As I progress on my copywriting journey I am venturing into the video and more technologically advanced arenas. Today I am posting my first ever video presentation about copywriting using techniques of persuasion. There are a few bugs, but I suspect that as I do more of this that the videos will get better. So Continue Reading
Whether reading literature, news reports, or advertisements, everyone has had those moments of reading an unexpectedly powerful passage that moved us deeply and emotionally by causing shivers down the spine, lumps in the throat, or a swooning heart. Writing copy that aims for the heart, or the emotional response, is the number one way to Continue Reading