Storytelling & Copywriting

As I read and explore the ins and outs of what really good copywriting is made up of one of the methods that I have stumbled across several times now is the notion of storytelling.

As I was putting this all together I received an email from a friend who was seeking my input on his next blog post. I was pleased to see that he was essentially relating a story about a bamboo raft traveling down the Mae Tang river, and how that ties into his present endeavor with baby clothing. His most recent blog post at  www.allaboutbabyshop.com is an excellent representation of copy in the form of an engaging story.

Shortly thereafter, I was listening to a Yanik Silver presentation where he was talking about Storytelling as a way to connect with your customers. The idea is that through the telling of a story your prospect is able to identify with you and the process of that story. You create that personal connection as you weave a tale that tells the story of how you benefitted from the product that you are selling. Before you know it the prospect has so identified with you and your story that they are ready to buy into your offer.

And then again I had the opportunity to hear a Rich Schefren presentation also on the art of storytelling as it relates to the current trends in good copywriting. I think I was getting a message today. So my message to you is to create a compelling story that will enthrall your customers in such a way that they will be compelled to take action.