Every day you sit down at your desk, open your computer, and check your email. If you are like most people, you do this multiple times a day. You may receive just a few messages, or like those that live online, you receive hundreds of messages each and every day. The quality of the messages can range from a quick forward with an attachment, a reminder, or some quickly hacked together message that takes for granted the process of writing.
Raise your hand if you have ever sent an email that was missing any form of proper structure and punctuation? All those with your hand raised consider swinging that hand toward the back of your head and give yourself a wake up call. Good. Now you can get started ensuring that it never happens again.
Just because email is a quick and easy way of writing – that is no excuse for not crafting your message.
When it comes to email copywriting, you have a high level of competition for your readers attention. Their inbox is filled with everyone else’s quick little message. So, here are a couple of quick tips to help you along the way as you work on improving your email copywriting:
1. Your subject has one job and one job only: Get Your Email Opened!
Your marketing message has zero chance of success if your email is never opened. Make sure your subject line pulls them in. Here are a few examples (fill in the blanks)
Who Else Wants _________? (Who Else Wants An Extra Hour Every Day, Who Else Wants A Movie-Star Figure)
Give Me _____ and I’ll _____ (Give Me 10 Minutes A Day And I’ll Give You A $100 a Day Residual Income)
2. Your message must have a purpose.
If you are writing to someone – make sure you know why and give them what you are promising. Before you start to write your message – write your purpose down first