The Emotional Response
Posted on 21. Mar, 2010 by admin.
It doesn’t seem to matter much what you might be reading but just about everyone has had those moments when reading an unexpectedly moving piece that affected us deeply and emotionally causing shivers down the spine, lumps in the throat, or even a tear or two. Creating text that aims for the heart, or the [...]
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Readability in Copywriting
Posted on 20. Sep, 2009 by admin.
When you set out to write your copy make sure that, you are addressing the mind of your prospect and understand that you are speaking to their emotional side. We all make our purchasing decisions from an emotional stance. We are looking to solve some pain or increase some pleasure. Isn’t it really the little [...]
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Six Copywriting Tips for Serious Sellers
Posted on 05. Sep, 2009 by admin.
1.) Know your Customer: In your copywriting approach you need to be specific about needs and desires so that you are attracting your targeted customer base. You will want to have an intimate knowledge and expeiereince of the people in this group. Therefore you will want to do some serious research and even testing to [...]
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Persuasion Copywriting Video Series Part 1
Posted on 07. Jul, 2009 by admin.
As I progress on my copywriting journey I am venturing into the video and more technologically advanced arenas. Today I am posting my first ever video presentation about copywriting using techniques of persuasion. There are a few bugs, but I suspect that as I do more of this that the videos will get better. So [...]
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Copywriting Tips
Posted on 30. May, 2009 by admin.
Here are a couple of interesting learning techniques or tips that are used by newer and older copywriters alike. The first trick is to identify sales letters that spark an interest or an emotional response and thus are income producing. Take the letter of your choice and first copy it in your own handwriting, line [...]
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What’s In It For Me?
Posted on 25. May, 2009 by admin.
You’ve heard the saying that first impressions are everything? Well, the headline of your copy is certainly no exception. You only have a few seconds to make a great first impression. A great headline creates an emotional charge and ultimately answers the question: What’s in it for me? The very first thing you want to [...]
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Know Your Assignment ©
Posted on 13. May, 2009 by admin.
The other day I was asked to put a landing page (also known as a squeeze page) together for a cosmetics company. The owners of the web page gave me only minimal information about what it is that they wanted in the way of a viable landing page. It turns out that the intention for [...]
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How To Influence Your Prospect With Keywords
Posted on 06. May, 2009 by admin.
When approaching a copywriting project we oftentimes focus on the “buzz” words or the “action” words in order to influence the prospect’s brain to switch gears, and move into the buying mode. We may also use exciting, descriptive phrases to get the prospect into that mode as well. Some copywriters may use whatever literary devices [...]
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Writing Copy that Aims for the Heart
Posted on 30. Apr, 2009 by admin.
Whether reading literature, news reports, or advertisements, everyone has had those moments of reading an unexpectedly powerful passage that moved us deeply and emotionally by causing shivers down the spine, lumps in the throat, or a swooning heart. Writing copy that aims for the heart, or the emotional response, is the number one way to [...]
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The Copywriting Process
Posted on 28. Apr, 2009 by admin.
Each year, the demand for copywriters grows at an exponential rate. Companies and individuals scour the Internet looking for a suitable copywriter for whichever projects they may have at hand. Knowing this, there are many looking to get into the field of copywriting. While it can be tricky to understand the enntire copywriting process, with [...]