Aileen O’Donoghue – Astrophysicist
Posted on 19. Dec, 2011 by admin.
This is a post primarily filled with pictures of my long time friend Aileen O’Donoghue who ventured all the way to Bowdoinham, Maine from the far off land of Potsdam, New York just to spend Thanksgiving 2011 with me. I was honored. She also did a spectacular job of cleaning my house, eating oodles of [...]
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Journeying the streets of San Francisco- Part I
Posted on 14. Aug, 2011 by admin.
During the middle of July, almost exactly a month ago today I had to opportunity to travel to San Francisco, California. The real purpose of the trip was to attend a Professional Mental Health conference. But of course we arrived a day early and left a day after the conference. And it was really interesting [...]
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Sean Davis: Candle Entrepreneur
Posted on 09. Jan, 2011 by admin.
My friend Sean Davis in Sydney Australia has just this past week started a new endeavor into the candle making industry. For some time Sean has known that he wanted to form his own entity and after working for another company marketing and selling candles and associated items he has now taken the initiative to [...]
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Ten Diet Tips from a 100 Pound Loser
Posted on 15. Aug, 2010 by admin.
Are you tired of diet tips handed out by someone with apparently unlimited income and time? Don’t you find it frustrating to get diet tips from someone who’s never been there? While I’m not sure the program I have used is national or not, I was pleased to find this in Maine. I have lost [...]
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The Emotional Response
Posted on 21. Mar, 2010 by admin.
It doesn’t seem to matter much what you might be reading but just about everyone has had those moments when reading an unexpectedly moving piece that affected us deeply and emotionally causing shivers down the spine, lumps in the throat, or even a tear or two. Creating text that aims for the heart, or the [...]
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Readability in Copywriting
Posted on 20. Sep, 2009 by admin.
When you set out to write your copy make sure that, you are addressing the mind of your prospect and understand that you are speaking to their emotional side. We all make our purchasing decisions from an emotional stance. We are looking to solve some pain or increase some pleasure. Isn’t it really the little [...]
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Six Copywriting Tips for Serious Sellers
Posted on 05. Sep, 2009 by admin.
1.) Know your Customer: In your copywriting approach you need to be specific about needs and desires so that you are attracting your targeted customer base. You will want to have an intimate knowledge and expeiereince of the people in this group. Therefore you will want to do some serious research and even testing to [...]
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Persuasion Copywriting Video Series Part 1
Posted on 07. Jul, 2009 by admin.
As I progress on my copywriting journey I am venturing into the video and more technologically advanced arenas. Today I am posting my first ever video presentation about copywriting using techniques of persuasion. There are a few bugs, but I suspect that as I do more of this that the videos will get better. So [...]
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Copywriting Tips
Posted on 30. May, 2009 by admin.
Here are a couple of interesting learning techniques or tips that are used by newer and older copywriters alike. The first trick is to identify sales letters that spark an interest or an emotional response and thus are income producing. Take the letter of your choice and first copy it in your own handwriting, line [...]
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What’s In It For Me?
Posted on 25. May, 2009 by admin.
You’ve heard the saying that first impressions are everything? Well, the headline of your copy is certainly no exception. You only have a few seconds to make a great first impression. A great headline creates an emotional charge and ultimately answers the question: What’s in it for me? The very first thing you want to [...]