Tag Archives: using emotional response to encourage customers to purchase
Readability in Copywriting
Posted on 20. Sep, 2009 by admin.
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When you set out to write your copy make sure that, you are addressing the mind of your prospect and understand that you are speaking to their emotional side. We all make our purchasing decisions from an emotional stance. We are looking to solve some pain or increase some pleasure. Isn’t it really the little [...]
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What is a Copywriter?
Posted on 21. Apr, 2009 by admin.
A copywriter is a specialized writer who works mainly on creating sales oriented messages. The career would fall under the general category of writer, but being a copywriter is different than being a general writer or reporter writer. Copy refers to text in advertisements, especially in the newspaper business, or radio and television. The media [...]