Tag Archives: aiming for the heart
Persuasion Copywriting Video Series Part 1
Posted on 07. Jul, 2009 by admin.
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As I progress on my copywriting journey I am venturing into the video and more technologically advanced arenas. Today I am posting my first ever video presentation about copywriting using techniques of persuasion. There are a few bugs, but I suspect that as I do more of this that the videos will get better. So [...]
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Writing Copy that Aims for the Heart
Posted on 30. Apr, 2009 by admin.
Whether reading literature, news reports, or advertisements, everyone has had those moments of reading an unexpectedly powerful passage that moved us deeply and emotionally by causing shivers down the spine, lumps in the throat, or a swooning heart. Writing copy that aims for the heart, or the emotional response, is the number one way to [...]