Jim Talbott

Copywriting Definition

Posted on 13. Apr, 2009 by admin.

Copywriting, in the most general sense, is a word that refers to writing that is promotional in purpose. Usually, but not always, it is sales oriented. Copywriting can also be informational, or descriptive. Copywriter refers to the person who creates the word strings of copywriting, and they are slightly different than a writer, or reporter. [...]

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Copywriting Motivation

Posted on 12. Apr, 2009 by admin.

All copywriting whether it is for webpage content describing a company, service, or item, an article explaining the need for such an item or service, or an email or snail mail sales letter, must be motivating.
Not all copy requires a “call to action.” Some clients will ask for articles that are simply generated to attract [...]

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4 More Ways to Turbocharge Your Writing

Posted on 10. Apr, 2009 by admin.

by Yanik Silver (02/20/2009)

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters [...]

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Sales Letter Writing for Beginners

Posted on 09. Apr, 2009 by admin.

As  in any profession it is necessary to establish a good foundation for your copywriting basics before you will have much success.
First off you want to be you. I don’t know about you but I have a degree in English and have spent countless hours (often at night) writing college papers for professors who were [...]

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Emotions & Copywriting

Posted on 06. Apr, 2009 by admin.

It’s a known fact that purchases are most often precipitated by some emotion. Most everyone who places a purchase is motivated by an emotional response to either fill a need or desire or to avoid some pain or unpleasantness.
There are any one of a number of different emotions that could be the motivating factor that [...]

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Building Credibility

Posted on 05. Apr, 2009 by admin.

Increasing your credibility in your copywriting is the number one way to improve your ability to improve your ability to sell your product or service.
Not until your readers know who you are or what it is that you have to offer are you going to see much in the way of sales. You could be [...]

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Writing Hot Ads

Posted on 16. Mar, 2009 by admin.

When writing good copy it is essential to address either a need that the customer has or the desire they have to end some pain in their lives. Then, you want to connect with them in such a way that you feel what they feel.
You want to address your customer directly. Write your copy as [...]

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Understanding Who, What, Where and Why in Copywriting

Posted on 08. Mar, 2009 by admin.

To attempt good copy without having some insight about who, what, where, and why is asking for trouble. If you don’t have a really good idea about what your audience is interested then your attempts to create good copy will fail. Your audience will be able to discern that you have not done your homework [...]

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Copywriters as Investigators

Posted on 08. Mar, 2009 by admin.

In this lesson we will explore the investigation process. Many a copywriter attempts to write copy off the top of their head and not attend to many facts and facets in the real world that may make all the difference in the production of optimal and productive copy.
The real work of making great copy is [...]

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Beware the unethical

Posted on 01. Mar, 2009 by admin.

I think it’s a wee bit funny that since I have essentially turned off the TV  that I have found and been sucked into another addiction of sorts. Back in August, I think, I joined a group called the Global Alliance. I paid $1,000.00 for a life time membership. And the hype was that I [...]

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