Archive for April, 2009
Storytelling & Copywriting
Posted on 16. Apr, 2009 by admin.
As I read and explore the ins and outs of what really good copywriting is made up of one of the methods that I have stumbled across several times now is the notion of storytelling. As I was putting this all together I received an email from a friend who was seeking my input on [...]
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Brochure Copywriting
Posted on 15. Apr, 2009 by admin.
Brochure copywriting can be an interesting vocation because there are so many different topics that a brochure can cover. Topics for brochures can range from writing about exotic vacation spots to teaching someone about safety in different aspects of their life. I’ve seen brochures at hardware stores that teach certain basic skills to customers. Still [...]
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Bad Copywriting
Posted on 14. Apr, 2009 by admin.
Bad Copywriting Copywriting is a skill that is learned over time and improves with practice and extreme attention to detail. Creating copy for the Internet requires focus and an understanding of the types of content Internet users seek, along with a basic understanding of the written word. Bad copywriting proliferates the Internet. Some copywriting comes [...]
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Copywriting Definition
Posted on 13. Apr, 2009 by admin.
Copywriting, in the most general sense, is a word that refers to writing that is promotional in purpose. Usually, but not always, it is sales oriented. Copywriting can also be informational, or descriptive. Copywriter refers to the person who creates the word strings of copywriting, and they are slightly different than a writer, or reporter. [...]
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Copywriting Motivation
Posted on 12. Apr, 2009 by admin.
All copywriting whether it is for webpage content describing a company, service, or item, an article explaining the need for such an item or service, or an email or snail mail sales letter, must be motivating. Not all copy requires a “call to action.” Some clients will ask for articles that are simply generated to [...]
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4 More Ways to Turbocharge Your Writing
Posted on 10. Apr, 2009 by admin.
by Yanik Silver (02/20/2009) Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible. The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always [...]
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Sales Letter Writing for Beginners
Posted on 09. Apr, 2009 by admin.
As in any profession it is necessary to establish a good foundation for your copywriting basics before you will have much success. First off you want to be you. I don’t know about you but I have a degree in English and have spent countless hours (often at night) writing college papers for professors who [...]
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Emotions & Copywriting
Posted on 06. Apr, 2009 by admin.
It’s a known fact that purchases are most often precipitated by some emotion. Most everyone who places a purchase is motivated by an emotional response to either fill a need or desire or to avoid some pain or unpleasantness. There are any one of a number of different emotions that could be the motivating factor [...]
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Building Credibility
Posted on 05. Apr, 2009 by admin.
Increasing your credibility in your copywriting is the number one way to improve your ability to improve your ability to sell your product or service. Not until your readers know who you are or what it is that you have to offer are you going to see much in the way of sales. You could [...]