Archive for March, 2009
Writing Hot Ads
Posted on 16. Mar, 2009 by admin.
When writing good copy it is essential to address either a need that the customer has or the desire they have to end some pain in their lives. Then, you want to connect with them in such a way that you feel what they feel. You want to address your customer directly. Write your copy [...]
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Understanding Who, What, Where and Why in Copywriting
Posted on 08. Mar, 2009 by admin.
To attempt good copy without having some insight about who, what, where, and why is asking for trouble. If you don’t have a really good idea about what your audience is interested then your attempts to create good copy will fail. Your audience will be able to discern that you have not done your homework [...]
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Copywriters as Investigators
Posted on 08. Mar, 2009 by admin.
In this lesson we will explore the investigation process. Many a copywriter attempts to write copy off the top of their head and not attend to many facts and facets in the real world that may make all the difference in the production of optimal and productive copy. The real work of making great copy [...]
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Beware the unethical
Posted on 01. Mar, 2009 by admin.
I think it’s a wee bit funny that since I have essentially turned off the TV that I have found and been sucked into another addiction of sorts. Back in August, I think, I joined a group called the Global Alliance. I paid $1,000.00 for a life time membership. And the hype was that I [...]
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Getting Started in Copywriting~ Part 2
Posted on 01. Mar, 2009 by admin.
In my last post I spoke about a few of the bullet points to developing a mindset geared toward being self employed as a copywriter and making the changes in your life that will help you to be successful. In this post I continue my discussion about the kind of actions that you must take [...]
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Getting Started in Copywriting Part 1
Posted on 01. Mar, 2009 by admin.
Okay, here I go off into the wonderful world of copywriting. I’ve been spending a considerable time reading and collecting materials and trying to figure out where to start. And in the process I have established a collection of bullet points that I need to address while on this journey. I am already a successful [...]